If only John Dodson did some real estate training. But he never saw it coming. He was a well established real estate agent and he was doing well. But slowly a new skilled and independent real estate agent, who worked from home, eroded his livelihood. The new real estate agent dedicated all his energy to a specific suburb and started building relationships with the people will list their homes with him.
The new agent was patient, he regularly attend relevant real estate training, he provided valuable information on a regular basis to people in his listing area, he knew how to blog; he understood the process to integrate technology with the ability to build trust.
On the other hand Dodson is the traditional real estate agent who will either adapt or get sidelined by these new skilled estate agents. Because the new real estate agent’s training and use of technology will ensure that the new agent builds trust with many potential sellers and buyers with very little effort.
These new trained real estate agents need nothing more than a laptop, an internet connection, existing free communications-, blog tools and the guts to build relationships that will make an impact on their listing area.
The opportunity is ideal for those who want to penetrate the market early. Google indicates that there are more than 20 million “real estate blog” pages in the world but in South Africa, for example, there are only 219 pages. The search for “Real Estate Newsletter” indicates that there are nearly one million pages that cover the topic, but only 139 pages covering it in South Africa. This indicates that a entity the idea to do a real estate blog is well established but with a geographical area the opportunity begs to be taken.
But before you attend any real estate training to become a community blogger beware; I believe that there’ll be only one newsletter per suburb or listing area and the real estate agent who gets established first providing quality information will dominate the suburb in the future.
In addition to the available opportunity the other good news is that most of the real estate blog technology is free, even the integrated newsletter technology, that will broadcast the news to their readers, is free.
Real-estate-training and blog tips:
1) The suburb’s people (listing area) will not join the blog because it exists. The blogging estate agent needs to phone and invite property owners to subscribe to the blog. 2) A blog without an integrated broadcasting tool is not worth the effort. 3) Provide the blog readers with short, regular and important news on property issues related to the listing area. 4) Blog regularly but never overwhelms the readers with news. 5) Start a blog-newsletter before the opposition starts one. 6) Focus on pre-selling. Therefore focus on building relationships and not on selling. You’ll sell when they trust you.
Many traditional real estate agents are trained to waste money on pamphlets asking for listings. Unfortunately very few homeowners are in the market to sell their home today, being the pamphlet drop day.
The traditional real estate marketing is focused on the selling. The new idea is to rather focus attention on getting homeowners to subscribe to your real estate newsletter. And then use it to build trust over time. This will make the real estate agent the expert in the suburb and the first choice when a home is listed. Start communications today.